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Better margins, better quality: seizing the moment
Alice G. Gosfield and Associates PC, Philadelphia, PA
Oncologists are confronting a sea change in their traditional business model. At the same time, policy and market forces are focused intensely on improving quality. By concentrating on the business case for quality and implementing five principles based on the broad and deep application of clinical practice guidelines, oncologists can find a new way to orient their delivery of care and payments for them. Clinical integration may improve quality and facilitate collective bargaining for fees.
| Commun Oncol 2005;2:441–444 | full text |  105 kb |